Top 10 White Label eCommerce Platforms for Online Stores in 2025

A white label eCommerce platform allows companies to launch fully functional online stores under their own brand, without having to build the technology from scratch. With eCommerce rapidly expanding, the global market is projected to grow at a CAGR of 8.02% between 2025 and 2029, reaching USD 5.89 trillion by 2029. Businesses are increasingly seeking scalable, cost-efficient ways to capitalize on this booming market.

White label eCommerce solutions come pre-built with essential features such as product management, customer checkout, payment gateways, and inventory tracking. Businesses can customize the frontend design, and user experience, making it appear as though they developed the platform in-house.

This model is especially valuable for marketing agencies, entrepreneurs, startups, offline eCommerce businesses and businesses looking to offer eCommerce capabilities to their clients. By using a white label eCommerce solution, they can reduce development time, cut costs, and go to market faster while maintaining full brand ownership.

In this guide, we’ll explore the top white label eCommerce platforms, their key features, benefits, and how to choose the right one based on your business model and technical needs.

Who Needs a White Label eCommerce platform?

White label eCommerce platform serve a variety of business models. Let’s explore the primary personas who benefit from them:

1. Marketing & Design Agencies

Agencies can offer branded eCommerce stores to clients as a value-added service. Rather than building from scratch, they can rebrand a white label solution and roll out stores faster, focusing on design and strategy instead of backend development.

2. Entrepreneurs & Startups

Startups aiming to launch their own eCommerce brand can get to market faster by customizing a white label solution. They retain complete control over branding, design, and customer experience without relying on third-party eCommerce branding like Shopify.

3. Resellers

White label gives resellers the ability to offer scalable eCommerce platforms bundled with services like SEO, hosting, and logistics. This creates recurring revenue streams and deeper client relationships.

Benefits of White Label eCommerce Solutions

It’s important to understand why white label eCommerce solutions have become a game-changer for businesses today. These platforms eliminate the complexities of building and maintaining eCommerce technology while enhancing scalability and brand control—making them a smart choice for startups, agencies, and resellers across diverse industries.

1. Faster Time to Market

White label platforms eliminate the need to build core eCommerce infrastructure. You can launch a branded store in days or weeks rather than months.

2. Lower Development Costs

Building an eCommerce platform from scratch can cost tens of thousands of dollars—or even more. White label solutions significantly reduce both upfront and ongoing expenses.

3. Custom Branding

Every element of the platform—from the domain name to the dashboard—can be customized with your branding, ensuring a seamless user experience.

4. Scalability

Whether you’re managing one store or hundreds, white label platforms are built to scale. Add more stores, products, or integrations without infrastructure headaches.

5. Revenue Generation

Agencies and resellers can turn white label solutions into recurring revenue models by bundling eCommerce with value-added services.

6. Security and Compliance

Top white label solutions offer enterprise-grade security, PCI compliance, GDPR readiness, and regular updates—all maintained by the provider.

7. Focus on Core Business

Instead of diverting resources to platform development, businesses can focus on marketing, sales, and customer experience.

Key Features to Look For in a White Label Platform

When evaluating white label eCommerce platforms, look for the following features:

• Full Branding Control: Ability to use your own domain, logos, colors, and dashboard UI.
• Customizable Frontend: Drag-and-drop builder or access to code for unique UI/UX.
• Payment Gateway Integration: Support for global and local payment providers.
• SEO Friendly: Meta tags, custom URLs, sitemap generation, and schema support.
• Mobile Responsiveness: Built-in mobile optimization and PWA (progressive web app) capabilities.
• Analytics and Reporting: Real-time dashboard with sales, traffic, and inventory data.
• Security and Hosting: Includes SSL encryption, daily backups, and DDoS protection.
• API Access: For developers to integrate with third-party tools or create custom modules.
• Support & Documentation: Support and detailed documentation for onboarding.

These features ensure that you not only launch a white label online store quickly but can also grow and maintain it with confidence.

Top 10 White Label eCommerce Platforms to Create Online Stores in 2025

Below are the top 10 most popular white label eCommerce platforms in 2025, each with a concise overview highlighting their standout features and advantages.
These platforms empower you to quickly launch your own fully branded eCommerce store with ease and flexibility and will help you find the perfect solution for your online store needs in 2025.

1. Tribe

Tribe is a fully self-hosted and 100% white label eCommerce platform designed to scale with your business needs. It is built for businesses seeking complete ownership and customization of their online store, allowing you to fully rebrand and control every aspect of your store.

The platform features a modular architecture and robust APIs, enabling developers to create tailored eCommerce experiences that grow alongside your business. As a self-hosted solution, Tribe gives you full control over your data and infrastructure.

Features

• Drag & Drop CMS
• Fully self-hosted software
• 100% white label with full rebranding
• Modular and extensible platform architecture
• Robust APIs for custom integrations
• No recurring fees or transaction commissions

Ideal for

• Agencies serving multiple clients
• Startups wanting total control and ownership
• Offline businesses looking to build their own online store
• Non-technical users
• Businesses looking for scalable mobile app solutions

Key Strengths

• Full ownership of code, data, and branding
• Highly customizable and developer-friendly
• Cost-effective with no recurring fees
• Very affordable solution

Weaknesses

• No built-in multi-store management
• Responsibility for hosting

2. Shopify

Shopify is a popular hosted eCommerce platform known for ease of use and extensive app ecosystem. While it offers “white label” programs through Shopify Plus and reseller plans, it’s fundamentally a hosted SaaS solution.

Features

• Easy store setup with drag-and-drop builder
• Large app marketplace for extra functionality
• Secure, fully hosted by Shopify
• Shopify Plus offers some white label features

Ideal for

• Small to medium businesses wanting quick launch
• Brands wanting managed hosting and support
• Merchants preferring minimal technical involvement

Key Strengths

• Intuitive user interface and onboarding
• Reliable hosting and security handled by Shopify
• Huge third-party app ecosystem

Weaknesses

• Monthly fees and transaction costs can add up
• Little backend access or customization freedom
• No multi-store management without separate accounts
• Vendor lock-in with limited data control

3. Wix

Wix is a website builder with eCommerce functionality, targeting small businesses and entrepreneurs who want easy, drag-and-drop store creation.

Features

• Simple drag-and-drop store builder
• Hosting included and managed
• Variety of templates and apps for eCommerce

Ideal for

• Very small stores or startups
• Users with little to no technical skills

Key Strengths

• Extremely user-friendly
• All-in-one platform with hosting and design tools
• Affordable for entry-level eCommerce

Weaknesses

• Limited scalability and customization
• No multi-store or reseller features
• Less powerful eCommerce features compared to dedicated platforms

4. BigCommerce

BigCommerce is a hosted SaaS eCommerce platform geared toward growing and enterprise businesses, offering an API-first approach.

Features

• Hosted eCommerce with extensive APIs
• Multi-channel selling across marketplaces and social
• Advanced SEO and marketing tools

Ideal for

• Growing businesses needing scalability without infrastructure headaches
• Brands wanting integrated omnichannel capabilities

Key Strengths

• Robust built-in eCommerce features
• Strong API support for integrations
• Good for mid-market to enterprise use cases

Weaknesses

• Monthly fees and transaction charges
• No multi-store support without multiple accounts
• Limited backend access or code ownership
• Vendor lock-in risk

Also check out top 6 free eCommerce platforms.

5. Ecwid

Ecwid is a SaaS eCommerce solution designed to be embedded into existing websites, social media, or marketplaces.

Features

• Embed eCommerce into any website easily
• Hosted solution with simple setup
• Supports multiple sales channels

Ideal for

• Small businesses adding eCommerce to existing sites
• Sellers wanting quick store launches without full redesign

Key Strengths

• Lightweight and easy to integrate
• Affordable pricing tiers
• Good for small-scale eCommerce 

Weaknesses

• Basic customization and no full backend control
• No multi-store management
• Vendor-hosted with data control limitations

6. Volusion

Volusion is a hosted eCommerce platform focused on ease of use and basic store management tools.

Features

• Drag-and-drop builder
• Built-in payment and shipping integrations
• Hosted with security handled

Ideal for

• Small businesses or startups needing quick eCommerce setup

Key Strengths

• Simple user interface
• Includes essential eCommerce tools

Weaknesses

• No multi-store or reseller features
• Monthly fees with usage limits
• Vendor lock-in, limited backend access

7. WooCommerce

WooCommerce is a popular open-source WordPress plugin that turns websites into eCommerce stores.

Features

• Open-source, self-hosted eCommerce plugin
• Highly customizable with themes and plugins
• Large community and plugin ecosystem

Ideal for

• Businesses with WordPress expertise
• Those wanting control over eCommerce backend

Key Strengths

• Full control over hosting and code
• Massive flexibility via plugins
• No recurring fees beyond hosting

Weaknesses

• Requires technical skills for setup and maintenance
• No native multi-store or white label reseller features
• Performance depends on hosting quality
• Can become complex and costly with many plugins

8. Shift4Shop

Shift4Shop is a hosted eCommerce platform with a focus on ease of use and integrated payment processing.

Features

• Hosted eCommerce with built-in payments
• Templates and drag-and-drop builder
• SEO and marketing tools

Ideal for

• Small to medium businesses needing turnkey eCommerce 

Key Strengths

• All-in-one eCommerce and payment solution
• User-friendly backend

Weaknesses

• No multi-store management
• Vendor lock-in with limited backend customization
• Monthly subscription fees

9. Branchbob

Branchbob is a hosted eCommerce solution from Germany that offers easy setup and multi-language support.

Features

• Hosted platform with free plan option
• Multi-language and currency support
• Storefront templates

Ideal for

• Small businesses targeting European markets

Key Strengths

• Free starter plan
• Simple to use and set up

Weaknesses

• Limited customization options
• No multi-store or reseller features
• Smaller ecosystem and support resources

10. PrestaShop

PrestaShop is an open-source eCommerce solution popular in Europe, offering self-hosted eCommerce stores.

Features

• Open-source and self-hosted
  
• Large marketplace for add-ons and themes
  
• Highly customizable

Ideal for

• Businesses with technical resources seeking flexibility
  
• European market focus

Key Strengths

• No license fees, fully customizable
  
• Active community and marketplace

Weaknesses

• Requires technical knowledge for setup
• No native multi-store or reseller white label features
• Performance and support vary by hosting quality
• Complexity increases with add-ons

Comparison Chart of Top White Label eCommerce Platforms

This table provides a clear comparison of the top white label eCommerce platforms, highlighting their pros, cons, customization options, and more to help you make an informed choice.

eCommerce platform	Pros	Cons	Customization Level	Best for
Tribe	Self-hosted, scalable, no recurring fees	Requires own hosting	Fully customizable	Agencies, Startups, Local Retailers
Shopify	Easy to use, great ecosystem	Branding limits, expensive	Partially customizable	Enterprises
Wix	Drag-drop builder	Lacks scalability	Limited customization	Freelancers, Creators
BigCommerce	API-rich, scalable	Charge transaction fees	Partially customizable	Growing brands, enterprises
Ecwid	Easy embedding	Data control limitations	Limited customization	Web owners, Resellers
Volusion	Affordable	Outdated features	Limited control	SMBs
WooCommerce	Flexible, open-source	Needs technical setup	Fully customizable	Devs, Agencies
Shift4Shop	Free plan	Locked to Shift4 payments	Limited customization	Cost-conscious startups
Branchbob	Free, simple UI	Minimal features	Limited customization	Beginners
PrestaShop	Open-source	High learning curve, Requires own hosting	Fully customizable	Agencies, Global Brands

Why Tribe Stands Out as a Leading White Label eCommerce Platform

Tribe distinguishes itself by offering a unique combination of features tailored for agencies, startups, and software resellers:

• 100% White Label & Full Self-Hosting: Complete branding control and ownership of your eCommerce platform.
• No Recurring Fees: One-time costs reduce long-term expenses, unlike subscription-based platforms like Shopify or Wix.
• Highly Customizable: Modular architecture and robust APIs allow deep customization to fit any business model.
• Mobile-Ready Mobile Apps: Comes with ready-to-launch mobile apps for Android and iOS, enhancing customer engagement.
• Multi-Language & Multi-Currency Support: Tribe supports multiple languages and currencies with built-in APIs, letting customers shop in their local language and currency.

Final Thoughts

White label eCommerce platforms empower you to build and grow your brand without the limitations of traditional models. Whether you’re an agency, a startup, or a software provider, these platforms give you full control over design, user experience, and customer relationships.

FAQs on White Label eCommerce platforms

What is a white label eCommerce platform?

A white label eCommerce platform is a fully customizable online store solution that businesses can brand as their own. It enables companies to sell products under their own brand name and operate eCommerce websites without having to build the technology from scratch.

How is a white label eCommerce platform different from a traditional eCommerce platform?

Traditional eCommerce platforms typically require users to create stores under the provider’s brand or platform, whereas white label solutions offer full branding control and customization, often with self-hosting options.

What are the benefits of using a white label eCommerce platform?

Benefits include faster time-to-market, lower development costs, complete branding control, scalability, and reduced technical maintenance.

Which white label eCommerce platform is best for startups and agencies?

Tribe is ideal for startups and agencies due to their fully customizable, self-hosted nature and no recurring fees, providing full ownership and flexibility.

Are there any recurring fees with white label eCommerce platforms?

It depends on the platform. SaaS-based solutions typically charge a monthly or annual subscription fee, while self-hosted platforms usually do not have recurring charges. For example, Tribe is a self-hosted white label solution that offers a full license with a one-time payment, allowing you to avoid ongoing monthly fees.

Is technical knowledge required to use a white label eCommerce platform?

This depends on the platform. Some, like WooCommerce and PrestaShop, require technical skills for setup and customization, while others offer user-friendly interfaces suitable for beginners.

How secure are white label eCommerce platforms?

Security depends on the provider and hosting. Self-hosted platforms like Tribe give you control over security measures, while hosted platforms handle security on your behalf.

How do I choose the right white label eCommerce platform?

Consider factors like customization needs, no recurring fee, technical expertise, scalability, and support. Comparing platforms’ features and limitations can help you find the best fit for your business.